Test with synthetic audiences that mirror reality. Lightning fast.
Companies make high-stakes product, pricing, and strategy decisions using slow, expensive, and backward-looking research.
Standard Agency-Led Research
6 weeks*
Completion time
Average from brief to final delivery
$10,000*
Cost per study
Recruitment, incentives, and analysis
Exponential
iterationscost
Iteration cost
Each additional round multiplies spend
* Starting at averages where actual figures vary by scope
Every high-stakes choice is an experiment too costly to run in the real world, so we simulate it. Research backed by simulation replaces guesswork with rehearsal.
Simulation Backed Research
6 weeks
6 weeks
Completion time
From question to directional insight
$10,000
$10,000
Cost per study
Fractional costs with rapid insights
Logarithmic
iterationscost
Iteration cost
Cost flattens as you iterate more
* Starts at — varies by cohort size and complexity
From question to insight in minutes
What used to take weeks now happens before your coffee gets cold
01Research Objective
Set Your Research Objective
Define what you want to learn. Campaign testing, brand positioning, message resonance, product feedback — we tailor the simulation to your goals.
02Unified Schema
Harmonize Into a Unified Schema
Social behavioral data, proprietary CRM records, and public datasets are ingested and normalized into a single unified schema — the foundation every synthetic persona is built from.
03Audience
Configure Your Audience
Specify demographics, psychographics, and behaviors. We build realistic persona cohorts calibrated to your exact target market.
04Simulate
Run the Simulation
Your concepts go through thousands of AI personas. Each responds authentically based on their profile, reactions, opinions, purchase intent.
05Analyze
Analyze Results
Get breakdowns by segment. See what resonates, what falls flat, and why. Drill into individual persona responses for qualitative depth.
06Act
Move Forward with Confidence
Take your validated concepts into traditional research or straight to market. No more guessing which direction to pursue.
Research Objective
Test new campaign messaging for Q2 product launch targeting millennials...
Generated Questions
Q1How does this message make you feel about...
High
Q2Would you consider purchasing based on...
High
Q3What aspects of this campaign resonate...
Med
Q4How likely are you to share this with...
Med
Data Unification
● Synced
Social Behavioral Data
12.4M records
CRM & First-Party
847K records
Public Datasets
Census · Behavioral
Resolved Schema
identity
demographics
behavioral_signals
purchase_history
social_context
MAYA CHEN
AGE34
GENDERF
EDUMA
INC$89K
A
Cohorts
Search cohorts...
Urban Millennials
New York
248Agents
Suburban Parents
Chicago
156Agents
Gen Z Students
Los Angeles
312Agents
60%
Live Responses
M
This messaging really speaks to my...
J
I would definitely consider trying...
S
The value proposition is clear but...
Q1Which factor carries the most weight in your...
Clinical evidence and transparency
44%
Value relative to performance
26%
Recommendations from others
30%
Key Insight
The largest segment prioritizes clinical evidence and transparency, suggesting significant demand for brands that...
Recommended
Concept A
Clinical evidence messaging with sample offer...
87
Runner-up
Concept B
Value-focused positioning with discount...
64
Next Steps
Validate with traditional research
Brief creative team on direction
Plan A/B test for launch
Explore Our Environments
From rapid insights to civilization-scale simulations, find the environment that matches your decision-making needs.
Generate cohorts of realistic personas enriched with actual demographic, behavioral, and psychographic data. Test ideas before going to market.
Campaign Testing: Validate creative concepts, messaging, and offers before spend
Brand Positioning: Test positioning statements across audience segments
Message Resonance: Understand what language and framing connects with your audience
Product Prioritization: Identify which features matter most to different segments
Concept Screening: Quickly narrow down ideas before investing in traditional research
Enrichment Options
Default Regional DataPersonas enriched from population demographics in your target region
Social Data EnrichmentIncorporate authentic behavioral patterns from public social media and online discussions
CRM Data IntegrationUse your own customer data to create highly customized audience simulations
Social Research & Trend Analysis
Aggregate insights and emerging trends from public data sources. Understand real-world sentiment, behaviors, and conversations relevant to your market.
Sentiment Analysis: Track how audiences feel about your brand, competitors, or category
Trend Identification: Spot emerging topics and conversations before they peak
Competitive Intelligence: Monitor competitor perception and share of voice
Persona Enrichment: Feed real behavioral data into synthetic simulations
Data Sources
Validated Approach
Our synthetic personas are validated against General Social Survey and Pew Research benchmarks across age, education, income, and geography.
Synthetic research provides reliable directional insights to augment traditional research methods.
Leaving Generic LLMs in the Dust
The Synthetic Company0%
Gemini 3.0 Pro0%
Gemini 3.0 Flash0%
GPT-50%
Gemini 2.5 Flash0%
Proportional allocation accuracy across PEW and GSS survey replications
Why add synthetic research?
Screen concepts directionally before committing research budget. Validate faster, test broader, decide with confidence.
Traditional Only
With Synthetic
Concept screening
Pick 2-3 concepts and hope you chose right
Screen all concepts in hours, validate winners
Time to insights
Weeks of recruitment and fieldwork
Minutes to directional insights
Testing breadth
One positioning, one segment, one direction
All variations across all audiences
Iteration speed
One shot—changes mean starting over
Iterate and refine in real-time
Budget efficiency
Risk spending on concepts that fail
Only validate pre-screened winners
Frequently Asked Questions
Common questions about synthetic research and how it fits into your workflow.
Our platform has been rigorously validated against major public surveys including GSS and PEW Research. Across 10+ demographic combinations, we achieve 87% parity with actual survey responses, demonstrating strong predictive validity for directional insights.
Yes. We have systematically validated our synthetic simulation methodology against established public surveys from the General Social Survey (GSS) and Pew Research Center. Testing across more than 10 different demographic combinations, our simulations consistently achieve 87% alignment with real survey responses.
We can simulate any demographic combination including Fortune 500 executives, rare specialists, hyper-specific demographics, and hard-to-reach populations that traditional panels cannot access. Personas can be enriched from default regional data, social media patterns, or your own CRM data.
Synthetic simulations typically complete within minutes to an hour depending on cohort size and complexity. You can run thousands of interviews before your competitor sends one survey, replacing weeks of recruitment and fieldwork with instant responses.
Yes. Our personas reason, reflect, and respond with the depth of genuine human cognition. You can conduct in-depth qualitative interviews to go beyond surface-level answers and understand the nuanced thinking behind their responses.
Every persona is demographically and psychographically calibrated based on real population data. We ensure responses are as nuanced and diverse as real humans by incorporating authentic behavioral patterns from multiple data sources and validating against actual survey benchmarks.
Our platform serves marketing strategy, brand positioning, product development, campaign testing, policy research, and consumer behavior analysis across industries including retail, technology, healthcare, finance, and public sector organizations.
