The Synthetic Company

Choose the environment
that matches the decision.

Foundation, Signal, and Sovereign are three ways to construct synthetic research around the evidence you actually have.

Take a closer look

Foundation

Built on the bedrock of public truth

Built entirely on publicly available data — census records, demographic studies, behavioral surveys, and government datasets. Foundation gives you a comprehensive, representative model of any population without any proprietary data required.

Best for: Early market reads, representative population questions, concept screening, and hypothesis generation when no private data is needed.

Public-data environment

Foundation Inputs

Census & DemographicsIncluded
Behavioral SurveysIncluded
Geographic DataIncluded
Public RecordsIncluded

Typical outputs

  • Synthetic audience panels
  • Segment-level survey response
  • Persona interviews and objections

Private & Custom Built

Signal

Social intelligence, privately modeled

For clients who need to go beyond demographics and into the living pulse of culture. Signal layers social behavioral data on top of the public foundation, unlocking insights from online behavior, social trends, and cultural patterns. Completely private and custom-built for each client.

Best for: Category, culture, brand, and campaign questions where public demographics are not enough to explain behavior.

Private and custom built

Signal Inputs

Social Behavioral DataIncluded
Cultural Trend DataIncluded
Platform SignalsIncluded
Public FoundationBase layer

Typical outputs

  • Culture-aware synthetic panels
  • Message resonance maps
  • Trend and competitor context

Private & Custom Built

Sovereign

Your data. Our intelligence. Unmatched precision.

The most powerful environment we build. Sovereign integrates your proprietary data — CRM records, purchase history, first-party behavioral data, and internal datasets — directly into the simulation model. The result is a precision instrument tuned to your exact reality. Completely private, completely custom.

Best for: High-value customer, loyalty, churn, pricing, and product questions where the strongest signal lives in your own data.

Private, custom, and data-governed

Sovereign Inputs

CRM IntegrationIncluded
First-Party DataIncluded
Custom Data SourcesIncluded
Public + Social BaseBase layer

Typical outputs

  • Client-specific decision environments
  • Private audience simulations
  • Scenario and intervention testing

Not sure which environment fits?

Bring the decision, the audience, and the data you trust. We will help determine whether the right starting point is public, social, or sovereign.